Brightfield Group provides subscription access to real-time consumer insights, social listening data, brand performance tracking, and trend forecasting across beverages, food and snacks, supplements, and regulated categories.
Built for Strategy & Innovation, CMOs, and Insights Teams who need to identify emerging trends, validate innovation, and track category growth before competitors do.
Consumer Insights and Social Listening for CPG Categories
Brightfield combines survey data, opt-in social media behavior, and AI-driven analytics to deliver a comprehensive consumer insights platform for CPG brands. Track how consumers discover products, what motivates purchases, and how trends evolve across beverages, food and snacks, supplements, alcohol, tobacco, and regulated categories. Unlike traditional research firms, Brightfield provides continuous subscription access to real-time market intelligence, not one-off reports, with flexible options to tailor the insights to your needs.
Consumer Insights Built for CPG Brands
Brightfield delivers continuous consumer insights through integrated survey data and opt-in digital behavior.
Understand who your buyers are, what drives purchase, how preferences shift, and where demand is emerging across beverages, food and snacks, supplements, and regulated categories. Track:
• Demographics and psychographics
• Need states and purchase drivers
• Brand switching behavior
• Category penetration and growth
Access updated data through a subscription dashboard, not one-off reports.
Real-Time Social Listening Across Emerging Categories
Monitor consumer conversations, sentiment, and product discovery patterns in real time.
Brightfield analyzes both active creators and passive audiences to detect early market signals before they scale. Identify:
• Emerging ingredients and formats
• Shifts in consumer perception
• Competitive brand momentum
• Viral product acceleration
Move from reactive monitoring to forward-looking category intelligence.
Trend Forecasting with Predictive Analytics
Brightfield combines survey data, social signals, and AI modeling to forecast category growth and product innovation trends.
Our predictive analytics identify which trends have staying power and which will fade. Forecast:
• Category expansion
• Consumer adoption curves
• Product lifecycle momentum
• Revenue opportunity windows
Support innovation, portfolio strategy, and investment decisions with validated forward-looking data.
Unified Consumer and Market Intelligence Platform
All insights are delivered through a centralized subscription platform designed for marketing, insights, innovation, and strategy teams. Analyze:
• Consumer segments
• Brand performance
• Competitive benchmarking
• Category growth signals
• Innovation white space
Filter by industry, product attribute, consumer cohort, or trend cluster to uncover actionable opportunities. Brightfield Group provides continuous market intelligence access for teams that need to act before competitors do.
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Spot the next trend with multidimensional data.
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Get the data you need to build authentic customer relationships. We collect detailed consumer data integrated with a deeper read into social presence. Identify target personas, understand product usage, and identify unmet market needs with confidence.
Learn MoreEffective performance monitoring in emerging markets requires a view from the consumer lens. Our syndicated Brand Health tracker sets you up for growth by empowering your team with insights that help build a marketing scorecard, perfect messaging, and benchmark performance versus competitors.
Learn MoreOur survey panel participants have given us access to their social media profiles so you can combine our deep survey data with social media insights for unmatched visibility into your customers. With this privileged access, you'll gain a deep understanding of your customers, their preferences, and how they communicate.
Learn MoreWe audit the digital menus of thousands of dispensaries around the United States to give you an up-to-date view of the products available on shelf, with added social media insights to provide color into the real-world consumer reactions to product trends and launches.
Learn MoreTake a deep dive into market features and trends, with sizing and 5-year forecasts by product type and distribution channel. Read the competitive landscape with product trends and innovations and detailed company profiles. We offer a view across the US, Europe, LaAm, and the Asian Pacific region.
Learn MoreFind the ideal market, field test your ideas, and develop long-term relationships with your customers with a bespoke approach. Emerging markets move quickly. Leverage our custom research and reporting for quick clarity at every stage of product development.
Learn MoreHormones shift. Skin changes. Cravings hit. Energy crashes.
Millions of women are riding waves of inflammation, anxiety, cycle chaos, and gut disruption—sometimes trying to conceive, sometimes managing PCOS or endo, often slipping into perimenopause without a roadmap. Most data doesn’t see them. Most brands don’t get them.
Brightfield listens in the wild—where women are talking, venting, testing, and reaching for whatever helps them feel like themselves again. We merge social emotion, consumption behavior, and scientific signals to reveal what the wellness world keeps missing.
It’s not just about fixing symptoms—it’s about feeling good in your own skin. Glowing again. Sleeping again. Craving less sugar, more stillness.
Getting turned on by your reflection and your adaptogen latte.
This is where beauty, food & bev, and health collide—and it’s where the next wave of innovation lives.
Traditional insights can’t keep up. Brightfield doesn’t just track trends—we decode cravings, rituals, and routines. We show where consumer desires meets science—and where brands have the chance to lead with intimacy, honesty, and staying power.
This isn’t just about selling wellness. It’s about meeting women where they are—and helping them come home to themselves.
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Empower your entire team with applicable insights.
Inform marketing content and target core consumers, leveraging need states that drives them to purchase.
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Allocate budget based on current, real-world market activity to optimize revenue and insulate yourself from market volatility.
Learn MoreDevelop products for a waiting audience to expand your share of wallet and capture new consumer segments.
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Pitch with confidence using investor pitches and sell decks that make compelling arguments driven by multidimensional data
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Uncover the motivation in consumer data
You worked hard. You were smart, stayed attuned to your market, and beat the odds. And success! You're on shelf. So what's next?
Anything. Literally. Anything.
There are a million different vectors to follow from here, and most of them are wrong. And when they're wrong, they're expensive. You have a hunch. Okay, hunches. Dozens, actually.
If there were only a way to validate your intuition. Well, now there is.
When you’re extending products for your existing consumers or finding new consumers for a whole new line, you need to track the trends that matter. Stay focused. Old data tell you about yesterday's consumer. You're selling to today's.
Complete the form to speak with our sales team to see how Brightfield can help your team leverage forward-looking consumer and market data to propel your sales pipeline.
